VR that doesn't make people ill
Frame budget is the whole discipline. Comfort, locomotion and interaction design come first, because a dropped frame is a physical problem rather than a visual one.
What we actually build
Six kinds of project, and what each one demands of the hardware
VR Training Simulations
Rehearsing situations that are dangerous or expensive to stage. The value comes from fidelity in the few details that matter, not from photorealism everywhere.
- Safety training
- Medical procedures
- Equipment operation
AR Visualization
Placing a product or design in the real space it will occupy. Tracking stability and lighting matter far more than model detail.
- 3D product demos
- Interior design
- Real-time collaboration
Virtual Events
Shared spaces for people in different places. Concurrency and voice quality decide whether it works; the environment art does not.
- Virtual conferences
- Product launches
- Interactive exhibitions
Educational VR
Interactive learning for the cases where being inside the thing genuinely helps. Frequently it does not, and a video is cheaper.
- Virtual classrooms
- Historical recreations
- Science simulations
360° Experiences
Captured 360 content — cheap to produce and easy to distribute, but the viewer cannot change anything, which is worth being clear about up front.
- Virtual tours
- Real estate showcases
- Tourism experiences
Metaverse Development
Persistent shared worlds, where the hard parts are moderation, identity and hosting cost. None of those are graphics problems.
- Virtual offices
- Social platforms
- Digital economies
Where it has earned its cost
Four settings where the medium does something a screen cannot
Medical Training & Therapy
Procedural rehearsal and anatomy teaching, built as training aids for supervised programmes — not as clinical or therapeutic devices, and not a substitute for either.
Virtual Property Tours
Remote walkthroughs of a property, which mostly saves the viewings that were never going to convert.
Virtual Shopping
Try-on and showroom experiences, where the win is usually fewer returns rather than more browsing
Immersive Learning
Field trips and lab work that are otherwise impossible to stage — the cases where the alternative is a textbook rather than a video.
Does it need a headset?
Often a screen does the job for a fraction of the cost. Tell us what people need to understand or practise and we will say whether the hardware earns its place.
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